Meat Church Holy Cow BBQ Rub

Bold Texas-Style Seasoning for Brisket, Steak and Beef

Bring the bold flavour of Texas barbecue to your backyard with Meat Church Holy Cow BBQ Rub, available online and in-store at You Need A BBQ in Sherwood Park, Alberta.

Holy Cow is a robust, pepper-forward BBQ seasoning created for serious beef cooks. Inspired by the legendary flavours associated with famous Texas barbecue destinations, this savoury blend is an excellent choice for brisket, tri-tip, steaks, beef ribs and burgers.

Although Holy Cow was built with beef in mind, it can also add bold Texas-style flavour to chicken, pork, vegetables and other grilled or smoked dishes.

Why Choose Meat Church Holy Cow?

• Bold Texas-style barbecue flavour

• Excellent for brisket, steak and beef

• Robust, savoury and pepper-forward profile

• Helps create a flavourful brisket bark

• Suitable for grilling, smoking and roasting

• Great for backyard and competition-style BBQ

• Gluten-free

• No added MSG

• Available in multiple package sizes

• Available in Canada from You Need A BBQ

What Does Meat Church Holy Cow Taste Like?

Meat Church Holy Cow delivers a bold and savoury flavour built around salt, spices and garlic.

Its robust, pepper-forward character complements the richness of beef without adding unnecessary sweetness. This makes it especially well suited to traditional Texas-style brisket, steaks and beef ribs.

What Can You Use Holy Cow On?

Use Meat Church Holy Cow BBQ Rub on:

• Beef brisket

• Brisket flats

• Brisket points

• Tri-tip

• Steaks

• Prime rib

• Beef tenderloin

• Beef ribs

• Short ribs

• Chuck roast

• Burgers

• Meatloaf

• Chicken

• Pork

• Roasted potatoes

• Grilled vegetables

For smaller cuts and everyday meals, begin with a moderate coating and adjust according to taste.

Excellent for Texas-Style Brisket

Holy Cow is particularly well suited to brisket because its savoury spices and pepper-forward flavour complement smoke and beef.

Apply the seasoning evenly to all sides of the brisket, including the edges. Allow the seasoned meat to rest while your smoker comes up to temperature.

Smoke the brisket using your preferred wood or pellet flavour until the bark is set and the meat reaches your preferred tenderness.

For additional flavour complexity, Holy Cow can be layered with another Meat Church seasoning.

How to Use Meat Church Holy Cow

Pat the meat dry before seasoning.

Apply Holy Cow evenly to all sides. Larger cuts such as brisket, tri-tip and prime rib can handle a generous coating, while steaks, burgers and chicken may require less.

Allow the seasoning to adhere briefly before grilling, smoking or roasting.

Because Holy Cow contains salt, taste carefully when layering it with other rubs or seasonings.

Always follow safe internal-temperature guidelines for the meat being prepared.

Recommended Seasoning Combinations

Holy Cow can be used by itself or layered with other Meat Church seasonings.

Try pairing it with:

• Meat Church The Gospel for a balanced all-purpose BBQ profile

• Meat Church Holy Gospel for a slightly milder beef seasoning

• Meat Church BLANCO for additional garlic and savoury umami

• Meat Church Texas Sugar for a sweeter Southwestern finish

For brisket, apply Holy Cow as the main beef seasoning and use a lighter second layer so the meat is not over-seasoned.

Great for Steaks and Tri-Tip

Season steaks or tri-tip evenly with Holy Cow before cooking.

For thick steaks, allow the seasoning to rest on the meat while the grill heats. Grill over direct heat, reverse-sear or cook using your preferred method.

After cooking, rest the meat before slicing to help retain its juices.

Tri-tip should be sliced against the grain for a more tender bite.

Available Sizes

Meat Church Holy Cow is available in:

• 12 oz shaker bottle

• 1 lb resealable bag

• 5 lb bulk bag

The 12 oz shaker is convenient for home cooking, while the larger bags are suited to frequent cooks, competition teams, caterers, restaurants and BBQ classes.

Ingredients

Salt, spices, dehydrated garlic and spice extractives.

Gluten-free.

No MSG.

Always refer to the current product packaging for the latest ingredient, allergen and nutritional information.

Frequently Asked Questions

What is Meat Church Holy Cow best used on?

Holy Cow is especially good on brisket, tri-tip, steak, beef ribs, burgers and other beef dishes.

Is Holy Cow only for beef?

No. Although it was designed primarily for beef, many cooks also use it on chicken, pork, potatoes and vegetables.

Is Meat Church Holy Cow spicy?

Holy Cow has a bold, pepper-forward flavour, but it is not intended to be an intensely hot seasoning.

Is Holy Cow sweet?

No. Holy Cow focuses on savoury Texas-style flavour rather than sweetness, making it a strong choice for beef.

Is Meat Church Holy Cow good on brisket?

Yes. Holy Cow is one of Meat Church’s signature beef seasonings and is particularly well suited to smoked brisket.

Can I use Holy Cow on steak?

Yes. It works well on ribeye, striploin, sirloin, tenderloin, T-bone and other steak cuts.

Does Meat Church Holy Cow contain MSG?

No. Meat Church labels Holy Cow as containing no MSG.

Is Meat Church Holy Cow gluten-free?

Yes. Meat Church labels Holy Cow as gluten-free.

What sizes are available?

Holy Cow is offered in a 12 oz shaker, 1 lb resealable bag and 5 lb bulk bag.

Can Holy Cow be used for competition BBQ?

Yes. Its strong beef flavour and ability to help create a flavourful bark make it suitable for competition-inspired brisket and beef cooking.

Where can I buy Meat Church Holy Cow in Canada?

Shop Meat Church Holy Cow online or visit You Need A BBQ in Sherwood Park, Alberta.

Available at You Need A BBQ

Shop Meat Church Holy Cow BBQ Rub and a complete selection of Meat Church seasonings, brines and injections at You Need A BBQ.

Whether you are smoking a brisket, grilling steaks, cooking burgers or preparing beef ribs, Holy Cow delivers bold Texas-style flavour that complements the natural richness of the meat.

Follow You Need A BBQ for recipes, BBQ tips, cooking classes, product demonstrations and store updates:

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